When your skin feels dry no matter how much moisturizer you use and is showing signs of ageing much too soon, you may be using a cleanser that is too alkaline for your skin. Ideally, choosing a cleanser that is free of harsh chemicals, keeps your skin hydrated and is pH balanced to maintain the integrity of the skin's natural moisture barrier and acid mantle that protects against bacteria and other imbalanced conditions. A cleanser that is either too alkaline or too acidic weakens the natural moisture barrier and acid mantle leaving it vulnerable to problems and feeling tight or dry. Choose the right cleanser for your skin and set the tone for the best results from your skincare regime.